Property investment advisory

The straight line to your next investment.

A buyers agency with one rule: the only person who pays me is you. No commissions, no kickbacks. Just honest advice and the most direct path to your goal.

Why Fairway

The industry is quietly set up to work against the buyer.

✓
No hidden commissions
We're paid by you, never by a developer or agent for steering you somewhere.
✓
No lock-in, no surprises
You see exactly how we work before you commit to anything.
✓
One person, start to finish
You're never passed down the chain to a junior you've never met.

Here is what worries people. And rightly so. You meet someone impressive, sign on, then get passed to a junior you have never met. You pay upfront before they have shown you anything. And once you have signed, you feel stuck.

Then there is the money you cannot see. Agents quietly paid by developers to move their stock, or charging a percentage so they earn more when you spend more. None of it is on your side.

Fairway strips all of that out. One person, start to finish. You see how we work before committing. And the only person who pays us is you. In writing.

The fair way. Luke Clifford, Founder
The philosophy

Stay on the fairway. It's the fastest way to the goal.

Gut feel and scattered thinking is how you overpay, or end up with a property that looks right but never performs. Our job is to keep you on the fairway — the straight line to your goal.

The fairway
The efficient line

Strategy, then research, then the property. A straight line to the goal, with the evidence behind every step.

The rough
The scenic detour

A property that felt right but the data never backed. Bought on a hunch, scattered, in and out of the fairway the whole way.

Luke Clifford
Meet Luke

One point of contact, from first call to final settlement.

Buying well takes a team: brokers, accountants, solicitors, property managers. Someone has to hold it all together. That is us, from first call to settlement. Never passed to a junior, never left chasing emails. One person, accountable for the result.

Playing sport at a high level left me with two things: composure under pressure and the drive to keep finding a way through long after most would have settled. That same edge goes into every negotiation.

I keep my client list short by design. It is the only way to give each decision the attention it deserves.

"When the pressure is on, you want one person who owns the result from start to finish. That's the job."

Beyond the deal

Sharing what I know, so you can decide with confidence.

Away from buying, I talk property: podcasts, conversations, the occasional long read. Not to sell anything. Just to make the why clearer, because understanding it leads to far better decisions.

It is the part I enjoy most. Property changed things for me, and helping others move forward with real confidence is reason enough to keep going.

Luke in conversation on the podcast Luke recording a property podcast Luke during a podcast recording Luke Clifford
Recent acquisitions

Real investments, real results, for real investors

Different buyers, goals and states. Every one secured below the bank valuation.

Investment townhouse in Footscray, VIC, bought for a Fairway client
Melbourne, VICOff-market purchase
Secured in 21 days

Footscray

Townhouse · 2 bed · 1 bath · 1 car · 86m² internal
$565k
Purchase Price
$811k
Bank Valuation
+$246k
Day 1 Equity
5.5%
Gross Yield
Investment townhouse in Brunswick West, VIC, bought for a Fairway client
Melbourne, VICOff-market purchase
Secured in 24 days

Brunswick West

Townhouse · 2 bed · 1 bath · 1 car · 134m² internal
$662k
Purchase Price
$900k
Bank Valuation
+$238k
Day 1 Equity
4.9%
Gross Yield
Investment unit in Kew, VIC, bought for a Fairway client
Melbourne, VICOff-market purchase
Secured in 29 days

Kew

Unit · 2 bed · 1 bath · 1 car · 73m² internal
$620k
Purchase Price
$737k
Bank Valuation
+$137k
Day 1 Equity
5.2%
Gross Yield
Investment house in Norman Gardens, QLD, bought for a Fairway client
Rockhampton, QLDOff-market purchase
Secured in 32 days

Norman Gardens

House · 4 bed · 2 bath · 2 car · 600m² approx.
$575k
Purchase Price
$703k
Bank Valuation
+$128k
Day 1 Equity
5.0%
Gross Yield
Investment unit in Flemington, VIC, bought for a Fairway client
Melbourne, VICOff-market purchase
Secured in 28 days

Flemington

Unit · 1 bed · 1 bath · 1 car · 56m² internal
$310k
Purchase Price
$432k
Bank Valuation
+$122k
Day 1 Equity
7.4%
Gross Yield
Investment unit in St Kilda, VIC, bought for a Fairway client
Melbourne, VICOff-market purchase
Secured in 18 days

St Kilda

Unit · 2 bed · 1 bath · 1 car · 79m² internal
$522k
Purchase Price
$616k
Bank Valuation
+$94k
Day 1 Equity
5.8%
Gross Yield
Investment house in Andergrove, QLD, bought for a Fairway client
Mackay, QLDOff-market purchase
Secured in 34 days

Andergrove

House · 3 bed · 1 bath · 1 car · 800m² approx.
$585k
Purchase Price
$670k
Bank Valuation
+$85k
Day 1 Equity
5.5%
Gross Yield
Investment unit in Kingsville, VIC, bought for a Fairway client
Melbourne, VICOff-market purchase
Secured in 35 days

Kingsville

Unit · 2 bed · 1 bath · 1 car · 65m² internal
$428k
Purchase Price
$503k
Bank Valuation
+$76k
Day 1 Equity
6.1%
Gross Yield
The process

Strategy first. Then research. Then the property.

1

Onboarding questionnaire

We start by capturing the full picture: your goals, your position, your borrowing power and your timeline, so everything that follows is built around you.

2

Strategic plan

We build a clear, staged plan designed to get you to your goals, mapping how each purchase fits the bigger picture before we look at a single listing.

3

The buying brief

We lock the brief: the markets that suit the strategy, the suburb and property criteria that matter and the things we want to avoid.

4

Due diligence

We source and shortlist properties that fit the brief, then run them hard through due diligence so nothing makes the cut on hope alone.

5

Negotiation

We negotiate on your behalf to secure the right property at the right price, with no emotion and no agenda other than your result.

6

Settlement

We manage the whole process to the finish line, keeping brokers, solicitors and the agent moving so settlement is smooth and on time.

The Fairway Standard

Four promises we don't move on

We only ever work for you

Buyer-only representation. We never act for a seller or a developer, so there is no other master to serve.

We take zero referral income

No kickbacks, no commissions, no spotter fees from anyone. Not now, not quietly, not ever.

A flat fee, not a percentage

Agreed up front and fixed. It does not climb when the price climbs, so we have every reason to negotiate hard.

Paid for outcomes, not effort

Most of what we charge is tied to getting you the right result, not just turning up and looking busy.

The bottom line

We only do well when you do.

We don't earn more when you spend more. Nothing from the other side. The job is simple: find you the right property, where the numbers stack.

The difference

You've probably heard the horror stories.

Most come down to the same thing: trust. Who you are dealing with, what you are paying and whether you can walk if it is not right. Line by line.

The usual playbook

Why so many investors feel burned.

The Fairway way

What earns your trust, and keeps it.

✗ You meet the expert, then get handed to a junior.
✓ You deal with the same person from first call to settlement.
✗ A large fee upfront, before they have shown how they work.
✓ You see exactly how we work before you commit a cent.
✗ Locked-in, non-refundable agreements that leave you stuck.
✓ Clear, fair terms. You are never trapped in a deal.
✗ Quietly paid by developers to move their stock.
✓ Paid only by you, and it is in writing.
✗ A percentage of the price, so they want you to spend more.
✓ A flat fee, agreed upfront, that does not move.

What our clients say.

Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review Five-star Google review
The bottom line

We only do well when you do.

We don’t earn more when you spend more. Nothing from the other side. The job is simple: find you the right property, where the numbers stack.

Common questions

What investors usually ask

Let's talk

Start the conversation

Fill in the form below and we’ll come back to you within one business day. Or book a time directly if you’d prefer to talk it through.

Enquiry

Tell us what you're looking for

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Or book a time directly

Prefer email? info@fairwayinvesting.com.au · 0416 184 333

Suite 211, Level 2/5 Alexander Street, Crows Nest NSW 2065

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